Your VIP Long Weekend Invite
Hello fellow disrupters!
As the weekend approaches, I’m sure we’re all saturated with exciting and fun activities to take advantage of! I wanted to extend a special invite to all of my VIP readers to come to an event that Embrace Disruption is assisting with.
As you may have read before, one of our clients The Pin Button Project is hosting a launch party tomorrow evening in Toronto. If you’re in the area, or feel like designing your own free button (while supporting a good cause) – stop in and say hi! RSVP: VIP@embracedisruption.com
5 Tips For Brand New Bloggers
I had a lot of unanswered questions when it came to first starting my site. From traffic generation to basic design, I was literally starting from scratch. Here’s a few small tips to help point you in the right direction during your first month of blogging:
1. Use WordPress: All in all, the options are endless with WordPress hosting. You get a fairly seamless user experience, and unlimited customization based on your theme choice. Google is your best friend when building out your first blog – any question you have will have an answer living somewhere on the internet.
2. Don’t Get Hung Up On Design: I could spend HOURS re-tooling my site, and certainly did. That said, once you have something functional and somewhat aesthetically pleasing, it’s far more important to focus on your content and iterate on design down the line.
3. Post New and Relevant Content: Don’t constantly talk about the same stuff over and over – that certainly won’t give your readers any reason to come back. Find your focus, but make sure you diversify.
4. Be Consistent: There’s nothing worse than an ‘occasional’ blogger. As a reader, it’s easy to get frustrated and give up, or even forget about a blog if they aren’t posting regularly. Make your mark, and keep contributing to your audience!
5. Stick It Out: Consistent blog traffic is never built in a day. Sometimes it can take years to attract the kind of desirable traffic you’re after – so keep at it. The reality is, blogging should be something you’re passionate about – as with anything in life, if you’re passionate: success will follow.
Do you have any tips for bloggers starting out? Share them in the comments!
Client News: Pin Button Project Brings PRIDE Past to Present
FOR IMMEDIATE RELEASE: June 26, 2012
TORONTO, ON – While most PRIDE attendees will be spending their weekend parading Church and Wellesley St. – an underground movement will begin for The Pin Button Project, an interactive website and gallery exhibition launching this Friday June 29, 2012 at the Canadian Lesbian and Gay Archives (CLGA). The project is an online gallery exhibition that features pin buttons from the archives’ vast collection, and invites visitors to share their personal stories and interact with the hundreds of pin buttons collected over the CLGA’s history.
For decades, buttons have symbolized political statement pieces worn by the masses to spread awareness during specific campaigns worldwide. Since its original design patent in 1896, the simple communication abilities of a single button have survived the test of time. Specifically for the LGBT community, buttons have been used for a variety of reasons ranging through forms of protest, to conveying messages without use of the spoken word. Creator William Craddock comments, “The Pin Button Project is about sharing history through the display of photographs of pin buttons that represent a range of causes, events, organization, and identities from our various pasts. It’s about provoking memory and inviting individuals to share their memories with others. It’s a place for discussion about the past – and about the present. And it is, of course, a place to look at and enjoy all of the visual appeal that these buttons from the past have to offer.”
The CLGA has a history of providing ground-breaking innovative exhibits to the Toronto art scene: The Pin Button Project marks a new online initiative to spread awareness and content. Dennis Findlay, VP of the CLGA remarks: “I have two major hopes for the site. First, that its existence allows these archival objects and the discussion around them to extend the reach of the CLGA across Canada, and even beyond. Given the limitations of access to the CLGA by individuals outside of Toronto, it’s important that we work to extend channels of communication and engagement with our fellow Canadians. My second hope is that the project, by engaging visitors in telling their own stories and sharing their opinions, that we will collect a wealth of diverse histories and ideas that help us to better know and remember the past. Our history books and documentary films are often filled with colourful accounts by our communities’ prominent figures, but I hope this website opens up these accounts to the stories of everyone else, those who weren’t necessarily on the front-line on a rally, but who may remember carrying a placard in the back of the crowd.”
The Pin Button Project launches on Friday, June 29th, 2012 with a public reception at the Canadian Lesbian and Gay Archives (34 Isabella St., 3rd Floor) from 6:00 to 9:00pm. Complimenting the launch will be interactive button design stations and social media integration – providing a true multiplatform experience for all guests. For more information, visit http://www.pinbuttons.ca.
About The Pin Button Project:
The Pin Button Project is an online interactive exhibition and oral history project featuring pin buttons from the Canadian Lesbian and Gay Archives. Viewers engage by asking questions, stating opinions, and sharing their own stories.
About Canadian Lesbian and Gay Archives:
The Canadian Lesbian and Gay Archives was established to aid in the recovery and preservation of LGBT histories. Its mission: to acquire, preserve, organize, and give public access to information and materials in any medium, by and about LGBT people, primarily produced in or concerning Canada. To support this function, the Archives also maintain significant non-archival collections, which include a research library, international subject files, and an international collection of queer periodicals. It is the CLGA’s mandate to make this information available to the public for education and research. Over the years, the CLGA has helped hundreds of people – students, artists, journalists, lawyers, filmmakers complete numerous projects inside and outside of the LGBT community.
Website: http://www.pinbuttons.ca (official site launch: June 29, 2012)
Twitter: @PinButtons
Facebook: http://facebook.com/ThePinButtonProject
For interview requests or high-res photography, please contact:
Cory Stewart
Embrace Disruption Promotions
647.638.1586
Is Social Media Making Us Socially Awkward?
I found this new INFOGRAPHIC I thought you all would enjoy. Do you agree? Share your thoughts in the comments. Have a look!
5 Best Magazines That Restored My Faith In Print
Over the weekend, I decided to take a trip to my local beach. Enroute, I thought I’d put together a little lunch for my family to enjoy in the sun. After canvassing the aisles of my grocery store, I came to a realization that (GASP!) my iPhone was about to die! I’m cursed with the constant fear of not having something to read/stimulate my mind while ‘relaxing’ – so I did something I haven’t done for at least a year: I visited the magazine aisle! After some digging, I found 5 magazines that completely fit the bill – and thought I should share them with you:
Source: Fastcompany.com
1. Fast Company
Fast Company is a full-color business magazine that releases 10 issues per year and focuses on technology, business, and design. Fast Company’s current editor is Robert Safian, who previously worked with Fortune, Time, and Money. The magazine has won numerous industry awards. (source: Wikipedia)
I really loved sifting through the pages of this magazine: it was a super easy read. Plus, it had a lot of great article insights on innovation in the tech and start-up world. Article of note? The Pivot.
Source: nymag.com
2. New York Magazine
New York is a weekly magazine principally concerned with the life, culture, politics, and style of New York City. Founded by Milton Glaser and Clay Felker in 1968 as a competitor to The New Yorker, it was brasher and less polite than that magazine, and established itself as a cradle of New Journalism. (source: Wikipedia)
Being that New York is one of the handful of places that I think makes up the centre of the universe, it’s only natural that I would show huge interest in this mag. Not only are there pieces about NY culture and life, but also some great business articles and current events. Reader be aware – this magazine is TEXT heavy, so get your reading glasses! Article of note? Hello, I Am Sabu…
Source: strategyonline.ca
3. Strategy Magazine
strategy™ uncovers and shares the “bold vision, brand new ideas” of Canada’s national marketing community. They deliver on this tagline via the monthly strategy magazine, strategyevents, as well as various initiatives with industry partners – from the CASSIES to their presence at Cannes. (source: StrategyOnline.ca)
This magazine is always delivered to my office – and I look forward to reading it cover to cover monthly. It’s important to keep an eye on all innovation within the Canadian market, and strategy serves as a great digest for all the hottest insights. Article of note? McDonalds Transparent Fast Food Mission.
4. Toronto Life
Toronto Life is a monthly Canadian magazine about entertainment, politics and life in Toronto, Ontario, Canada. Toronto Life also publishes a number of annual special interest guides about the city, including Home Decor, Stylebook, Eating & Drinking, Real Estate and Weddings.(source: Wikipedia)
A little under-rated, but a reading necessity for Torontonians – heck, for Canadians! There’s plenty of relevant content that’s focused on the ‘hub’ of Ontario, but also some great value for readers across the nation. Article of note? Trouble In Condoland.
Image Source: torontolife.com
Source: forbes.com
5. Forbes
Forbes needs no introduction – and I think we all know the article of note on this one.. everyone take a moment of silence, this marks the first time Justin Bieber is mentioned on Embrace Disruption. Read the article here.
What about you? Do you have any magazines you simply MUST read each month? Share them in the comments!
App Attack: The BEST Photo Collage App, Free!
Whether it’s a friend showcasing a new outfit on their facebook feed, or a collection of similar images aggregated into one photo – collage pictures are everywhere. I’ve spent a lot of time going through all the available apps in the iTunes store and came across ‘Photo Collage Free’. Ok, so they didn’t really get creative with the name – but who cares! This app does the job in a simple and user-friendly way.
The app lets you choose from several different layouts. After selecting, you have the option to fully customize the experience with height and width adjustments and corner shaping. There’s the ability to add effects to your photos if you upgrade – but if you don’t want to pay, just use instagram for the photos before you make your collage. There’s not a lot of bells and whistles to this app – but that’s what makes it so good. It’s not confusing, and simple to operate. I can definitely see this as a great alternative to photoshop on the go – or even for creating graphically stimulating slides for a presentation.
Download Photo Collage Free here – and tell me what you think! Are there any photo collage apps you recommend?
Meeting Amber Mac – My Spot On App Central
I recently had the opportunity to go speak about a product I represent called Shopcatch on App Central. For those of you unfamiliar with App Central, it’s a show that airs world-wide focusing on the latest and greatest in the phone applications and gadgets. During my visit, I got to chat with the ever-so-lovely Amber MacArthur (check out her site) and talk about the future of retail – particularly in the mobile space.
The experience was unparalleled and so much fun for me, mainly due to how kind and inviting Amber is. I have to say this was one of my favourite TV spots I’ve ever shot in my career with Shopcatch – and I definitely recommend following both App Central and Amber on twitter. Amber and the crew are consummate professionals, and churn out absolutely fantastic content.
The set was magical with all sorts of techy gadgets in the atmosphere. Being a closet geek, I was dying while watching as the hosts talked about all the latest and greatest in digital innovation. Amber was looking her best, while BFF Caron Court snapped photos with all the guests (see picture on the right). During our time there, everyone couldn’t help but comment about the Skinnygirl party at The Drake Hotel – we were living vicariously through twitter stream (yes, we’re all nerds). I’ll elaborate on my obsession with Bethenny Frankel another time.
I also took a blooper vid while I was there – Amber almost got hit by one of the gadgets they were showcasing!
To check out my interview (it’s episode 6.1), click here.
Have you ever watched App Central?
Film Friday: GranataPet Foods foursquare
I talked about this case study briefly when speaking about foursquare for a session I lead during Torstar Digital’s University program.
For those of you who don’t know about Foursquare, it’s a location based mobile application and website that allows people to check in at various venues. A pet food company decided to utilize foursquare in an ingenious way, and made a little video to explain their campaign.
At the moment, there’s plenty of great rewards to be had all over Canada on foursquare – and they’re not just for your pets. Definitely download this application if you haven’t already, and start rewarding yourself on your everyday travels!
Do you use foursquare? Have you ever received something for using it? Let me know in the comments below.
6 Fool Proof Tips To (Actually) Work From Home
I know a lot of bloggers, freelancers, and even everyday corporate people (including myself) who have the luxury of working from home occasionally. If you’re lucky enough to be able to work from home in your position – I’m sure there’s been times where you’ve wondered if there are ways to enhance your productivity. As you probably know, there are tons of possible distractions around you in the house (and a full refrigerator) – making it sometimes difficult to focus. Hopefully some of these tips below will help you get “in the (work from home) zone”.
1. Be sure to shower and dress when you wake up.
This may sound silly, but it really is necessity. Get out of those PJs, and into some fresh clothes – psychologically, you’ll be more prepared to work effectively.
2. Set up a work station.
Don’t you dare contemplate laying in bed – make sure you either move to a room that can work as a functional office, or set up a table in the kitchen.
3. Make a to-do list.
Put together a full list of the tasks and work that you want to accomplish throughout the day. You’ll be able to track your progress easier, and accomplish more with a step by step layout.
4. Take breaks.
Don’t feel guilty about it either. Make sure you take time to grab water, a coffee, and even step out for lunch. A stimulated brain is one that maintains diversity.
5. Check-in with your co-workers, or colleagues.
It’s easy to feel isolated when you’re all alone and working away. Be sure to get some human interaction in your day, and update others on some of your progress/offer your help (if you have the time). Engaging with others is key to keeping your mind focused.
6. Make sure you’re always available during your working hours.
Whether it’s through email or by phone, be sure that you are always reachable. Your co-workers will appreciate that you’re always around – and it makes it easier for everyone considering you’re not at your desk to consult throughout the day.
Have you got any tips or tricks you use when working from home? Share them in the comments below!
